Table of Contents
Importance of Web Development: How Good Website Safeguards Growth for Your Business
Nowadays, we live in a highly digitized world with more than two-thirds of the population using the Internet. People need the world wide web for education, entertainment, business, and other purposes.
Statistics show that 71% of small businesses in the USA have an online presence. However, just having a standard website is not enough as the growing number of online platforms increases the level of competition in the market.
The web resource of your company should correspond to customers’ needs, be useful, and be easy to navigate. All of these aren’t easy to achieve, so having a clear understanding of the importance of web development for business is due.
Reasons to Have a Professional Website
Companies develop digital resources to increase awareness of their brand, products, and services in the first place. But it is only one of the multiple benefits of having a solid website.
Build Brand Awareness
Two ways clients can enter your website are:
- Organic traffic. These are clients coming from unpaid sources — through Google, for instance, if you wrote an SEO-optimized article that has been helpful to a user’s request.
- Paid traffic. These are clients coming from paid sources like Google Ads, advertising on social media, etc. If your website is easy to use and your products or services answer a user’s needs, those who clicked on your ads will likely turn into customers.
A professionally developed website and marketing initiatives that fit your brand and your services ensure your business’ worldwide presence. More people know about what you do — and that helps to generate more traffic and sales.
Provide Round-the-Clock Work
Businesses’ digital presence allows users to access services and products easily and at any time. Customers view a company’s offers and order services even outside managers’ working hours. Users send requests and conduct payments via the platform. At the same time, chatbots handle communication by answering the most frequently asked questions — and preparing both users and a customer service team for the next communication.
Present Original Relevant Content
Online presence helps companies to present their products and services to potential customers. For example, visual content and graphic materials help customers to learn more about the brand itself and the goods and services it offers to purchase.
It is also a great idea to post useful content like guides and how-to articles, tailored to engage the customers you want to work with (e.g. if you’re changing verticals, if you want to focus on a particular group of the population, if you have a niche audience you’d like to establish a close contact wit, etc.)
Some websites in the retail sector integrate AI-driven personalization into their search engines. That unlocks an opportunity to present a user with what they want quickly and provide them with content that’s relevant to their purchase — guides, again, exploration of similar products, unpacking videos, personalized offers, and so on. They greatly enhance customers’ experience.
It is also good for your business to create and publish branded content like YouTube videos, podcasts, articles, and many more. It significantly increases customer engagement.
Increase Sales and Profits
With all of the above, it’s clear that web development impacts the bottom line of your business. Digital presence often means international sales, more access to the clients, different ways of pre-sale engagement initiatives, and versatility of transactions across different countries.
More than two years into the pandemic, it’s also apparent that digital presence can be businesses’ main way of operating. That needs a solid, well-worked basis — and web development is a part of it.
Demonstrate Business Credibility
Another pro of having a web resource is demonstrating your business’ credibility to potential customers. It is done by sharing basic info about the company, showcasing testimonials, answering FAQs, writing detailed, expert texts, etc.
Testimonials — in a text or a video— are the second thing a visitor interested in your services would view after your homepage. First is the portfolio. Both will convert if you got the UX right because both are demonstrating your business’ value — with people to prove it.
Communicate Directly with Customers
Web development ensures that companies have reliable means of communication with clients.
Your customers can get in touch with your customers through chats on the company website, and the support team can resolve their issues quickly. With a good team handling customers’ concerns, prompt communication would add to your success — 81% percent of people want to use a chat or live support in case they’ve got a problem or a question related to products or purchases.
Industry-Specific Web Development
Every business model and particular domain require specific features to be integrated into a website. This way it can be client-oriented and solve the needs of the target audience.
Healthcare Industry
Website development in the healthcare industry differs from other domains. It is so because of the necessity to comply with privacy regulations and guidelines that websites that share or review medical practices must follow. It includes the HIPAA rules that protect patients’ data integrity, security, and privacy, FDA regulations that outline how a product or service should work and be offered to a client if it’s to be used for their healthcare, and many others — depending on your region.
Diversido experts believe that secure architecture must be a foundation of every solution that works with people’s health information, in one way or another. Hackers are after healthcare that much precisely because this data is valuable. It’s vital to choose a vendor who understands that too — and can incorporate necessary safeguards into your website.
Retail Industry
This domain has a high level of competition. It makes businesses especially attentive to customer attraction and retention methods. Online presence in the retail industry is particularly important — retail companies promote it through social media, SEO, and other types of marketing.
Additionally, web resources in the retail industry are expected to have user-friendly interfaces and be easy to navigate. It ensures a better customer experience. The broad range of payment methods offered by online stores is welcomed, as well as smart search mechanisms, voice-based navigation, and so on.
Educational Industry
Millions of students and educators use educational digital resources daily. So good web development in this domain is vital. Solutions for remote learning include online education platforms, online testing and examination sites, web libraries, video conferencing tools, and many others.
Web resources in the educational industry typically contain much information that may be difficult to comprehend. That’s why the intuitiveness of the interface, user-friendly design, and loading speed are essential here.
Finance Industry
Finance web resources may offer users currency exchange, take a loan or make an investment, and other options — so they need website features that are capable of providing all that functionality.
For example, a resource for crypto trading can be built on blockchain (dApp) and must have an extensive transaction verification process and solid data security protocols.
Travel and Tourism Industry
Travel vertical comprises web resources having unique sets of opportunities. It may include booking services such as ordering tickets and making hotel reservations online, navigating a territory via a geolocation tool, and others.
Depending on the niche a website is built for, it will need different features. A booking service would benefit from a price forecasting algorithm on a traveler’s side and a visitor flow forecasting on a hotel’s side, for instance.
How Good Web Development Improves Your Business
In essence, any business can greatly benefit from investing in its online presence. Well-developed Internet resources make companies accessible worldwide, improve customer engagement and retention, and convey brand values through design and content.
Moreover, good web development benefits businesses financially. Web development has sufficient capabilities to adjust to any industry — so digital presence can be tuned and set to bring success to you, too.
