Price comparison engines are websites that collect information about products, including pricing, from subscribing stores and present it on a single search result in response to a shopper’s search query. This allows customers to evaluate prices, shipping choices, and customer service from many stores on one page and select the merchant that provides the best total value.
Price comparison shopping engines provide an opportunity for ecommerce retailers to get their products in front of highly interested shoppers. It is also very important for the online retailers to keep in mind how they represent their products in front of the buyers. Editing like clipping path service from UK Clipping Path are extremely important to be used when you go for an ecommerce website. These aren’t window shoppers at the mall, peering into a virtual storefront.
Users of price comparison sites have often made up their minds about what they want to buy and therefore are simply seeking for the best deal. Comparison shoppers are generally an excellent demographic for marketing your brand due to their strong buy intent.
Best Price Comparison Engines to Increase Ecommerce Sales
1. GoogleShopping
Google Shopping is currently the most popular and well-known comparison shopping engine. Products submitted to Google Shopping will appear in standard Google search results and are accessible from within Google. They also provide a beta product price benchmarking tool for shopping advertisements.
2. PriceGrabber
Connexity is the owner of PriceGrabber. Connexity’s commerce marketing service network includes hands-on assistance with campaign creation and maintenance when you list your goods on this platform. There are also no lengthy contracts or sign-up costs, so you may stop selling a product anywhere at the moment if it isn’t profitable. You’ll also be listed on Yahoo Shopping if you post your products on PriceGrabber, which is a nice addition.
3. Shopping.com
Shopping.com is another wonderful way to get your goods next to potential shoppers and is part of the eBay family of companies. There are versions of this pricing comparison engine available for France, Germany, the United Kingdom, and Italy.
4. Shopzilla
Shopzilla is one of the top options for ecommerce retailers seeking for some extra sales, with thousands of visitors a month and a history dating back to 1996. This price comparison engine includes tens of millions of items, so there’s enough to choose from, but the competition could be fierce. Shopzilla, like PriceGrabber, is a Connexity company, therefore you have access to the entire advertising network.
5. Become
Another CSE leader, Become, allows frugal consumers to compare the prices of the products, read or submit customer reviews, and simply search for the finest online shopping deals and lowest costs.
6. Bing shopping campaign
The Bing search engine is where Bing shopping takes place. Microsoft’s advertising suite has a shopping campaign function.
7. Pronto
Pronto undoubtedly warrants attention for any retailer’s CSE marketing, with huge numbers of product listings grouped into several retail verticals and millions of monthly visitors.
8. Bizrate
Customers can create price alerts for products they’re interested in, in addition to seeing product and price comparisons. Merchants benefit from the fact that Bizrate is a Connexity company.
9. Amazon Sponsored Products
Although Amazon isn’t officially a comparative shopping engine, it functions similarly. You can publish your products offer or by FTP when you subscribe for Sponsored Products. Amazon will then use the information in your product file to produce adverts for your products. Your advertising will go live once you’ve established your budget, and you’ll be charged per click. For product, you must follow the product photography guideline to increase your sales.
10. Camelcamelcamel
Camelcamelcamel tracks the pricing of Amazon products over time. Customers can view pricing and trend information from the past. It also has a browser extension that allows you to set up price notifications through email or Twitter. Consumers can compare prices by browsing by category or searching for specific products. Camelcamelcamel has pricing comparison tools for the United States, Australia, Canada, China, France, Germany, Italy, Japan, Spain, and the United Kingdom.
11. ShopMania
ShopMania is a pay-per-click pricing comparison tool that is available in over 30 countries and has millions of monthly users. Users browse the subcategories or conduct a website search, and you are charged every people click on your goods. ShopMania may also help you sell on Facebook.
If you want to sell your goods on ShopMania, you must first:
- Become a fully functional online store
- Be registered and operating legally.
- Have easily accessible contact information
- Use the primary language and currency of both your home nation and the ShopMania country you choose.
12. BuyVia
BuyVia can be accessed via the internet or a mobile app. BuyVia, like the most of the comparison site tools on this list, allows online customers to explore goods or conduct a search for something specific, as well as scan barcodes and set price decrease notifications. BuyVia offers discounts and promo codes in addition to comparison shopping to assist buyers get the greatest deal.
13. ShopSavvy
One of the pricing comparison apps on your phone is ShopSavvy. Shoppers can use a phrase or UPC code to search or read bar codes. ShopSavvy will provide product pricing for the same or similar items sold by other local merchants or online. It can also advise shoppers which retailers get the most units in stock, as well as provide a price protection tool to help them find the greatest offer without having to go elsewhere.
14. YahooShopping
Yahoo Shopping is an online shopper’s price alert service. Consumers build a wishlist of products for which they want to monitor cost changes over time, and Yahoo keeps track of them. Yahoo Shopping also has deals and discounts on a variety of products.
15. PricePirates
Price comparison tool based in Germany Pricepirates has versions for the United States, Austria, Switzerland, and the United Kingdom. Consumers can browse top sellers and goods by genre or search for a specific item using a specific search term. Typically, the results come from eBay or Amazon. Pricepirates also includes iOS and Android mobile apps.
16. MyShoppingDatafeed
MyShopping Datafeed is a CSE offered to Shopify stores in Australia. The Shopify app is completely free, and it lists your products with over 11 million others. This app can be used by stores of various sizes, including those with over 1,000 products.
17. Idealo
Idealo is a Shopify app that comes with a German CSE. When you link the Idealo Shopify app to your Shopify account, it will create a CSV file or data stream of all your goods, which it will then list on its site based on the data you have in Shopify’s backend.
Final Words
Comparison shopping engines are an excellent client acquisition strategy if you have a reasonable price level and a high-quality product. CSEs can be a fantastic method to ease customer hesitation and create confidence in their purchase, whether you compare your own items to one another or against the competitors.
