Help your small business stand out
Owning a small business is admirable, satisfying, and challenging all at the same time. As a small business owner, you might find yourself pouring hours of your time into developing your company. Often, business development can be time-consuming. What’s more, if you don’t have a plan in place, you might not get the results you desire.
However, planning effective ways to raise awareness of your small business doesn’t have to be complicated. Planning is a brilliant way to attract new customers. New customers mean more business, and more business means more revenue – what could be better than that? This article will explore different ways you can boost your small business and get your name out there.
Flyers, business cards, and roller banners
When people think of marketing, online marketing usually springs to mind. However, traditional marketing methods should not get overlooked. If you’re promoting your business in a small town, flyers, business cards, and roller banners are the perfect place to go. Think strategically about where you place them. Ask yourself where has the most footfall in your town and, are the people seeing your flyers, business cards, and roller banners likely to shop with you?
If you’re giving out a business card, consider giving it a dual purpose. Adding a loyalty scheme to your business cards gives people an incentive to shop with your business. The positive customer relationships you build will consequently create encouraging word of mouth, increasing your customer base even further.
Pop-up markets and fayres
Setting up a stand at a relevant market or fayre is a brilliant way of finding new clients. Most people visiting will be interested in your industry, so you should make the most of that footfall. Attract customers with an eye-popping roller banner, demonstrating who you are and what you do. If you have the resources, consider handing out freebies. Items with your logo, social media or contact information allow customers to contact you from anywhere.
Customer reviews
Customer reviews are invaluable for a small business. Whether you gather them online or in a book in-store, customer reviews are the perfect way to demonstrate trustworthiness and quality. If you have an online presence, make sure you post about it! Whether it’s on Instagram, Facebook or LinkedIn, don’t be afraid to show off your success.
If your reviews are few and far between, offer customers an incentive. Whether it’s vouchers or a gift, people are more likely to leave a review if they get something in return.
Competitor analysis
Knowing who you’re up against is an essential part of owning a small business. Find out what your competitors do, what they can improve on and, how you could do better. Once you’ve gathered this information, use it to fuel your success.
