Are you a salon owner looking to improve customer experience? From disaster haircuts to uneven spray tans, it can be incredibly damaging to your reputation as a beautician when things go wrong. So, to help you keep on top of your game, we’ve compiled a list of some of the best ways to create a seamless tanning experience directly from you to your customers.
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Provide helpful advice
Both pre- and post-tan, your clients need to know that you’re an expert at what you do. Without being pushy or overbearing, one of the best ways to do this is to offer helpful, honest advice before, during and after treatments. Important steps to share with your clients include:
Skin preparation, including cleansing and exfoliation. Clients should be advised on the benefits of using body scrubs before tanning, and the right aftercare solutions. Keeping your range of professional tanning accelerators nearby while you explain their uses could even help to upsell products.
Staying hydrated: Moist skin and open pores tend to be more cohesive with spray tans than dry, cracked skin. Plus, staying hydrated is essential for overall health and wellness, too.
Reassurance: Some clients might arrive at the salon feeling concerned about existing skin conditions, tattoos, or staining. Make sure you know your product well and speak with confidence to make sure your clients know what could be affected by it.
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Upgrade your systems, solutions, and supplies
Keeping up with trends might feel quite competitive, but if you’re positioned on a busy high street, it’s more important than ever to stand out from the rest. As well as keeping up with the biggest brands, one of the best ways to keep on trend is to ensure a professional booking system.
Online booking systems are all the rage, but you need to make sure that yours is easy for your clients to use. With at least 15% of people already booking beauty treatments online, there’s no better time to boost a simple, convenient system to help keep you and your client base in the loop. Plus, to go the extra mile, you could send your clients personalised reminders of appointment times.
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Prioritise comfort
You’ll want to make your clients feel warm and welcome as soon as they set foot inside your studio, and one of the best ways to achieve that is to focus on comfort. Offering a hot or cold drink is a kind gesture, but to guarantee comfort, keep rooms well stocked with disposables including flip-flops, hair nets, underwear, gloves, wipes, eye protection and towels.
To make the best impression every time, you need to consider everything your client might need – and go above and beyond just that, with special, thoughtful touches.
