Planning on marketing your brand at sporting events? Typically watched and attended by thousands of people, sporting events give you a unique opportunity to market your business. However, it isn’t always easy to get noticed. This is especially true if you are facing a lot of competition at the event.
Below you’ll discover some of the best marketing ideas to get you noticed at sporting events and increase your chances of success.
Create a landing page for the event
Helping to raise awareness of the event will, in turn, help you to expand your marketing efforts. Make sure you associate your business with the event by creating a dedicated landing site. There you can let your audience know what the event is, why you are associated with it, and the benefits of attending.
You could also add a count-down feature to get your audience excited for event day. Once you have your landing page set up, advertise it on social media and in relevant groups. You can get a lot of inspiration online for how to set up an event landing page and generate the best results.
Set yourself up on social media
If you aren’t already, set your business up on social media. Facebook and Twitter are particularly great platforms to join. You should, however, sign up to the platform that best represents your target audience. Where do most of your ideal customers hang out? You will get better results if you spend your energy on one platform at a time.
Once you have a business page or account set up, use it to advertise your involvement in the event. Answer any comments you receive on your posts and stay as active as possible on the platforms. You could also host live videos talking about the event and what people can expect on the day.
Connect with a sporting hero
If you have a good budget to work with, you could maximise your reach at the event by connecting with a sporting hero. If there is a popular player or athlete who will be starring at the event, you can approach them to see if they would be interested in partnering up.
Connecting with a local sporting hero will give you access to their fan base. This in turn can result in a huge response on the day of the event. Alternatively, you could also connect with influencers on social media.
Buy a banner
One of the best ways to get noticed at a sporting event is to buy a banner. This will be displayed throughout the event, and it acts as a huge advertisement for your business. They can be expensive, but you need to remember that they will be seen by a lot of people. Investing in signage for the event can greatly expand your marketing reach.
If the sporting event you are attending doesn’t provide banners, you could always create your own physical banner to take with you.
Give out freebies
The key to success with any event is to offer something your audience can’t refuse. Giving out freebies is an excellent way to get your business noticed at a sporting event. You can offer a huge variety of freebies from gift cards to personalised lighters.
Secure media coverage
If you are going to be associating your business with a sporting event, you’ll want to try to secure media coverage. This could be a story in your local newspaper or a guest blog on a local online news site. The more media coverage you can secure, the more you are going to be noticed at the event.
As you can see, there are a lot of ways to get noticed at a sports event. Your budget will ultimately determine the type of marketing you can do. Above are some of the best marketing methods you can try to stand out at your next sports event, so if you want to achieve your goals, try them.
