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You want to drive website traffic and improve your social media follower count. Why? Because more visibility equates to greater leads, conversions, and sales. Today, people have a limited attention span, so you must grab their attention right away. One way to get this done is to create a video ad with the help of an online video editor.
Remember, photos and articles alone don’t attract enough attention. You must also include video marketing into the mix to garner more visits to your page to ensure you meet your conversion goals. Moreover, spreading out your content by creating stunning videos means better engagement. In turn, this allows you to improve your brand’s reach. Not convinced? Consider these excellent ideas on how to use video content to increase website traffic.
Producing Creative Videos Resonate With the Audience
Unlike plain images or text, you stimulate more senses with videos. Moving images with sound ignites your audience’s emotions. Hence, you must optimize this chance to make compelling video content for your landing page and other inside pages.
Thankfully, you don’t have to spend a lot of money to get that done. With the help of a free online video editor, you get many creative chances to showcase your products or services. You can use the following elements to attract attention:
- Color palettes that catch the eyes
- Amazing music that touches the heart
- Text animation that makes a good impression
- Voice-over narratives that inspire
Remember, aside from showing videos that offer information, including wit and humor will boost website visitors. People of the modern world get bored easily. Thus, making entertaining videos work well to hold their attention from start to finish.
Releasing Videos That Promote Products or Services Improve Sales
Your primary reason for releasing video ads is to generate more prospects and increase sales. Studies show that people are more likely to buy something after watching a video about it in this modern world. Thus, you must utilize your online video editor to create exciting promo videos and product reviews. This will increase your chances of getting more paying customers. For example, a simple video that shows what you offer will do the trick. You can share this video in the following channels to boost website traffic:
- Social media posts with video URL
- Emails with external link GIFs that lead to the video
- PM or DMs with the video links
- Share as comments or posts in virtual communities
- Your own YouTube Channel
- In your website landing page itself
Sharing How the Products or Services are Utilized
Apart from showing videos that focus on the product, you must create content that shows how real people utilize your offerings. Sharing content like this made with your online video editor will increase website traffic because your target market feels curious. Take note of these two types of videos you can make:
1. How-Tos
People often type “how-to” on Google because they want solutions. Thus, your job entails providing the answer by suggesting how they can resolve the issue with your products or services. Producing a vlog or sharing links on social media is a very cost-efficient method that helps you generate attention. These how-to videos can readily persuade prospective buyers because they see how useful the products are. It creates a desire that encourages them to buy.
2. Walkthroughs
These videos help prospects find what they are looking for. You can think of walkthroughs as “sales associates” because they help your customers make purchase decisions. Embedding them on your website works in giving that nudge for buyers to buy what’s on their shopping cart and proceed with checkout. It creates a comfort zone for your website and helps site visitors explore more of your pages.
Creating Social Proof of Exemplary Products and Services
Buyers want assurance that they will get their money’s worth. Thus, creating video testimonials with your online video editor will boost your brand’s reputation. After all, people will only patronize products and services from brands that they trust. Best of all, getting existing customers who actually love your products is so much cheaper than hiring an influencer or celebrity. Also, you can create your online video editor to share the following social proof:
- Client interview videos
- Slideshows with pictures of clients and creative quotes
- Product reviews of customers using the products or getting the services
Remember, sharing videos like this assure your messages reach a bigger crowd. Audiovisuals on social media receive tons of comments, likes, and shares. As a result, this boosts exposure which attracts clients to your website.
Making Interactive FAQs to Address Common Questions
As a business owner, you must prioritize exemplary customer service. Companies that do this get loyal patrons who frequently purchase their goods and services. Moreover, one effective way to get this done is using your online video editor to make videos that answer frequently asked questions. Thus, curate special videos that provide answers to any queries your buyer or the prospective buyer has about your offerings.
For best results, start a video series in your blog and other various social media profiles to encourage website visits. So, encourage your viewers to leave comments and ask questions. From there, you can choose relevant questions and create more videos that answer them. Through this approach, you provide feedback or answers and foster a good relationship.
Streaming Live Broadcasts in Temporary Stories Generate Attention
People have this fear of missing out! For this reason, live broadcasts streamed for a limited time only compel people to click on the links. After all, no one wants to miss out on the latest scoop. Therefore, you can try the following channels that show your videos for a certain period:
- IG Stories
- Snapchat
- FB Stories
Parting Words On Using an Online Video Editor To Boost Your Website’s Traffic
With this approach, you generate more attention for your brand. It allows you to stay trendy and relevant. Best of all, you appear more involved with your followers because you can immediately see and address their reactions or comments.
You can live stream Q&As, how-tos, promotions, events, and screencasts. After all, effective digital marketing will always be driven by video content. Thus, generating quality video materials assure you achieve your conversion goals. With the right approach, you can increase website traffic by leaps and bounds.
