Infographics are a powerful tool for raising funds. They can be used to make complex ideas easier to understand, and they’re a great way to simplify data into something that is both clear and easy on the eyes. However, just because infographics are simple doesn’t mean they have no effect – in fact, infographics can have surprisingly strong impacts on viewers.
Below we’ve outlined thirteen tips for using infographics as a fundraising tool:
1. Make Sure Your Infographic Is Interesting And Well Designed
This may seem like common sense, but if your infographic is boring or ugly, it’s not going to have the desired effect. Spend some time on making it look good – it will be worth it in the end.
2. Make Sure Your Data Is Accurate
This is a no-brainer, but you’d be surprised how often organizations make bad mistakes when they try to turn data into infographics. It’s always a good idea to have two people check each infographic – one person can read the numbers and descriptive text, while the other double-checks the design.
3. Remember That Infographics Aren’t Just For The Web
There are a lot of reasons why organizations want to make infographics, and sometimes print is still one of them. That being said, it can be more expensive to print than other formats (for example, flyers), so keep this in mind when making your decision on how you want to distribute them.
4. Make Sure Your Infographics Are Simple Enough For A Child To Understand
One of the more surprising things about infographics is that children respond very well to them, which means they provide a great way to get younger kids involved with an organization. The more complex you try and make it, the less likely people will be able to understand it.
5. Remember That Infographics Can Be Used For More Than Just Fundraising
While they are great for raising money, they can also be used to promote a product or an event. Make sure you’re using the infographic in the right way for your target audience.
6. Keep Your Text To A Minimum
Most of the time, people are looking at infographics for the pictures, not for the text. Too much text and you’ll lose your viewers, so make sure you focus on getting the most important information across in an easy-to-read way.
7. Make Use Of Graphs And Other Visuals
Not everyone is good at reading numbers and statistics, but a good infographic can make even the hardest of numbers easy to understand. While the text is great for getting across certain key points, using graphs and other visuals will really help the reader get a better understanding of what you’re trying to convey.
8. Look Through Examples Online Before Making Your Infographics
This might be stating the obvious, but a great way to know what works and what doesn’t is by looking at examples. Keep in mind that there are lots of bad infographics out there too, so you don’t want to base your design on those.
9. Consider Giving Away Some Infographics For Free On The Web
A lot of people are hesitant to give away their work, but if you’re looking to raise the money it might be worth considering. Free infographics will get your name out there and help you attract new viewers, who may then be more likely to donate in the future.
10. Make Sure The Text On Your Infographic Is Readable
This might seem simple, but a surprising number of infographics have unreadable text. Make sure your text is big enough to read and not too small – the average person should be able to read it at about an arm’s length.
11. Make Sure Your Infographic Has A Catchy Title
If you want people to further explore what your infographic says, you need to give it a catchy title. Something that will make people want to learn more.
12. Use Social Media To Share Your Infographics
One of the best ways to get your infographics out there is by using social media. Make sure you post them on your organization’s website and on popular social networking sites like Facebook and Twitter to get the most out of your infographics.
13. Use Venngage Infographics
One great tip to make an interesting infographic is to use Venngage — a free infographic maker that offers a wide range of infographic templates for everyone to use. Here are some cool infographic examples from their website!
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Infographics are a great way to get your message out there in an easy-to-understand visual format. However, if you want them to be effective, they need the right design and content. Whether you’re looking for infographics to use online or print, these 13 things will help ensure that they have the desired effect on readers of any age. With so many bad examples out there, it can feel overwhelming when trying to create something new yourself – but with this list of dos and don’ts, anyone should be able to produce quality infographics without too much trouble. So what are waiting for? Make the best infographics with Venngage today!
