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How to Register a Trademark in the UK – Step By Step Guide

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how to register a trademark in uk

In order to safeguard ones brand name or logo, it’s important that it’s trademarked. To carry out the same you need to register your trademark in whichever country your business is residing. Once registered you have full authority over it and you can include the R symbol against your brand. Moreover you can take action against anyone who tries to make use of your brand name, service or logo. You can even sell and license your brand.

This article will brief you in detail as to how to register a business trademark in the UK. Follow the steps given below:

  1. Perform a check on your brand for the trademark

You need to perform a check on the following things before you actually apply for the trademark

  • The trademark can have a combination of words, colours, logos or sound.
  • It should not include any offensive word or image
  • The trademark should not be exactly similar to the brand or service you provide. For example you can’t have a shoe trademark for a footwear company.
  • The trademark should not be erroneous or misleading.
  • It cannot be of 3D shape
  • It should not be relevant to any of the state symbol
  • It must not be very common.
  • In case you want to apply for similar versions of your trademark, you can maker series application for six marks. Ensure that all the marks have the same meaning, same appearance and sounds the same.
  • It’s extremely important to check whether your trademark has been already registered or not. Perform a check on the registered trademark and then only proceed further to apply for it. In case it already exists, you need to get a letter of consent from the concerned company and submit along with your application. For performing the search on trademark, you can either use trademark number, owner name or any keyword or image.

trademark registration in uk

  1. Apply and register for your trademark 

Once you have decided upon your trademark you need to apply for it either online or by post. For this you’ll require all the details of the registered trademark along with which trademark classes you are opting for registration. Also note that once you apply for registering a trademark, you won’t be able to change it. The fees are non-refundable. Also at least one of the trade mark owners or their representative, must have a postal address within the European Economic Area (EEA). If you want to check whether your application complies with all the registration rules, you can avail the ‘Right Start’ service.

Click here to apply to register a trade mark

  1. Post application
  • After you successfully applied for your trademark, within a period of 20 days you’ll be getting feedback on your application, referred to as the examination report. Within a period of 2 months you need to resolve all the issues (if any).
  • If there is no objection from the examiner, your application gets published in the trade journal. Here it will reside for about 2 months and will any sort of objection from anyone will be observed.

In case of any objection, you have the option to either defend your application, withdraw your application or communicate with the person causing the objection. Until the objection is not resolved you cannot process ahead with the registration process.

  • If there are no objections or if all the objections are resolved, you’ll be receiving a certificate of confirmation.

Costs for applying to register the trademark

You need to pay $100 as an initial cost and to include additional classes you must pay $50 for each. Once you pay, you’ll be intimated via report regarding whether your application meets the rules or not. Thereafter you need to pay the entire amount within a period of 14 days of receiving the report. It gives the provision of continuing your application even if you don’t meet the registration rules.

For applying by post, you need to fill in the paper forms. This will cost you $200 for one class and for additional classes you need to pay $50 each.

It takes about 4 months for the registration process to get completed without any objection. Once registered, the trademark lasts for about 10 years.

Thomson 4k 40 Inch TV Review

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thompson 4k tv review

Thomson used to be a renowned television manufacturing brand but as various other companies took over the TV market, their popularity got decreased. Now they are back in the league with their new model, Thomson 4k 40 Inch TV. The market price of the television is INR 20999. You can watch 4k YouTube videos on it and it supports Amazon prime and Netflix as well. They have taken care of the demands and trends of the modern folks and designed an amazing television. But will it be able to compete? Are the features they provide enough for a television costing that much? Let’s take a good look at the various pros and cons of the model to see whether it will be a good choice this year or not.

Design

Thomson 4k 40 Inch TV is India’s first 4k 40 inch television. It is a smart TV with 20 W audio output and HDR 10 feature. They have provided three HDMI ports in the television, there are 2 USB ports. The television will have the standard 60 Hz refresh rate. Also, Thomson has pre-installed six applications in this UD9 40-inch variant. It will have a pre-installed YouTube and you can play 4k videos on it. The brightness rating of the television is 550 nits. In addition to this you can easily get great offers on electronic devices using Flipkart Offers coupon code.

thompson 4k tv review

Other applications that have been already installed are the Amazon prime and Netflix. These applications will run on android 7.1’s custom version. They have provided the feature of video casting as well. The screen type of the television is LED. The resolution of new Thomson 4k 40 Inch TV is ultra HD and you can stream 4k videos. Its operating system is android based. This smart television doesn’t have a touch screen.

Performance

The SSPL is the manufacturer of Thomson television. In India, they have launched the Thomson TV. SSPL has been in the market, providing its customers with quality products, since 1990. This same company markets and sells kodak televisions here in India. Other popular models by the company are worth checking out too. Though they had not been very famous with the growing smart TV market, their new model is all set to make an impact now.

The various variants of the Thomson 4k 40 Inch TV are –

  • 43 inch variant of UD9 4K smart TV by Thomson
  • 50 inch variant of UD9 4K smart TV by Thomson
  • 55 inch variant of UD9 4K smart TV by Thomson

The 55 inch variant of the television can be bought at the cost of INR 37999. The television works smoothly and quickly perform the tasks. You can watch movies in ultra HD and the audio quality is very impressive as well. You can play games on it and the 4k high quality visuals will truly make your gaming experience a delight. Also, the controls are easier and you will conveniently get used to them. The design of the television is very modern and will give your room a premium look indeed. Aesthetically, the new Thomson 4k 40 Inch TV will definitely take your breath away.

4k tv review

With good graphics and high resolution sound quality, you will enjoy everything you watch on this TV. The color reproduction is amazing and the brightness of the television can be adjusted as per your requirement. You can customize other settings as well as per your taste and as per the videos you are watching or the kind of games you play on it.  Moreover if you are looking for technical lead job then it could be best to try it.

The latest news about this model is that it will be on sale as well. So you can get it at a discounted rate and save you money as well. Flipkart will be hosting the sale of the product. So keep checking it out to stay updated.

Conclusion

Thomson 4k 40 Inch TV has other variants too and you can choose the size as per your room and taste. Enjoy the best graphics and sound quality while watching your favorite movies and videos. Surf YouTube and access Netflix and Amazon prime on it. Watch your favorite series now in ultra HD television. The cost of the television is INR 20999, but you might get lucky and get it in a sale. Keep checking the online shopping portals to stay updated regarding the prices and plan to buy it when there is a good discount.

How to increase your cleaning business revenue?

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get more roi on cleaning business

Do you run a cleaning business? Are you thinking of setting up a cleaning business? Either way, in this post we are going to show you how you can make a cleaning business extremely profitable.

Cleaners can generate business in both the commercial and the domestic markets. Here are strategies to grow a business and increase revenues.

1) Get regular contract business

What is key for the survival of a business of this nature is regular or contract work. Weekly, biweekly or monthly cleaning services is key to maintain a constant cashflow for your business. You can offer contract work to domestic and commercial customers in your area and agree a billing set up so you can get paid on a regular basis.

increase revenue on cleaning business

2) Start upselling

Upselling cleaning services to your existing customers is a proven way to increase profits. For customers you could offer services such as the following:

Oven cleaning

Oven cleaning can be a gruelling task for homeowners. Burnt on food and fat is difficult to clean off if you do not have the right cleaning products or cleaning tools. This is a great upsell as it is a task a lot of homeowners do not like doing.

If you have a hotel or restaurant client, this is a great service that you can offer.

Window cleaning

Offering a window cleaning service can be a lucrative upsell for any cleaning business. Usually you would offer window cleaning on a monthly or quarterly contract. The more windows the client has, the more that you can charge.

Grass cutting

If you clean inside a house, why not do an external building service such as grass cutting. It is likely that your domestic client will have a lawn and if your commercial client has grass around their property, this is a great way for you to make some extra money.

increased roi on cleaning business

3) Hire staff members

The more staff members that you have, the more money you will earn. If you have lots of business coming, the last thing you want is to turn away new customers. If you hire staff who have experience in previous cleaning jobs, then you can gradually expand your cleaning business. Of course you will have extra outgoings to pay your staff, but this offers more flexibility to you and you can work on other areas of your business to grow it.

4) Quality cleaning equipment

You will have to invest in cleaning equipment at some point for your business. You should be strategic about what you invest in. Can you buy items that will lead to new opportunities for increasing productivity, allowing you to offer new services (for example, buying a floor buffer allows you to offer a floor buffering service).

It is also important that you buy quality equipment as the last thing you want is to spend more money on repairs.

5) Market your business


The best way to increase the revenue of your business is to market your cleaning business to the right customers. Today there are lots of ways that you can market your business;

You can have your own website and market your business with SEO. Pay per click advertising is an effective way to help you grow your business.

Get on free classifieds websites to help gain exposure from people who may be searching for services like those you offer.

Social media sites such as Facebook is also a great way to target customers.

Marketing your business the right way can greatly help you expand your business and increase revenues.

If you own a cleaning business, there are lots of ways that you can increase your revenues. If you are thinking of starting a cleaning service, it is indeed a good business to start.

10 Tips to Write an Impressive Essay Introduction

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Home based business

Have you ever wondered why the cricket lovers have huge expectations from the opening
batsman? Apart from manufacturing and marketing their products; why do companies out there spend a huge amount out of their pocket on the packaging of the product? A well-known saying “Never judge a book by its cover.” And, yet another famous saying “First impression is the last impression”. Why do you go for a fruit which looks fresher than rest? Well, whatever the situation is, whatever the product is, the packaging does matter! It is the cover which pulls attention of the people towards any product. You need to entice your audience to increase the demand of your product. How can you do so? Always start with a spark. A spark that can lit interest among your spectators. Once the interest is triggered, be ensured that half the battle is won.

When it comes to writing an essay, it is no different. It is the introduction section of your essay which can either hold or lose the interest of your readers. Most of the readers read the introduction paragraph and then decide whether to scroll down to read the rest or come out of the webpage. Your introduction should tempt the reader to read the entire essay. Yes of course! writing is an art. But if you know the trick and keep practicing you can learn it too and be the master.

Your articles will have a wonderful number of readers when the introduction is impactful. Here we are, to help you start your dream journey. A journey of becoming a marvelous writer! Take a look at the following paragraphs for ten tips to help you make your essay introduction impressive and stronger.

10 TIPS TO WRITE A GOOD ESSAY INTRODUCTION

  1. Stick to the topic
  2. Address the reader
  3. Negative statement opening is a BIG NO!
  4. Convey essay synopsis from introduction
  5. Illustrate the relevancy of the article
  6. Use relatable examples
  7. Follow the trend
  8. Use catchy words
  9. Vocabulary doesn’t define you as a smart author
  10. Triple S

 

1. Stick to the topic

Do not deviate from the topic your essay is about. What you write, your readers should be able to relate it to the topic. If the reader finds that the first paragraph of the essay itself does not speak about the essay topic, then (s)he would not scroll down further to read it.

 

2. Address the reader

Remember your school days when your teacher used to take your name as an example in the class and you used to become happy and paid more attention to what she is teaching? So does happen with your readers too. When the readers are addressed in the essay as “YOU, YOUR”, they feel the connection with the author. They feel that the author has written the particular essay keeping them in mind. This creates an emotional bond among the readers with the author. This bond will further bind your readers to read the entire essay.

write an essay introduction

 

3. Negative statement opening is a BIG NO!

Human psychology always looks out for an optimistic approach. Conveying your message with a contrasting statement is a good idea, but a negative opening statement might not be appreciated by most of your readers. The introduction paragraph is like marketing your essay. You need to develop trust among your readers. Trust can be built on a positive note and with affirmative sentences. So, always start your introduction paragraph with a positive statement.

 

4. Convey essay synopsis from introduction

The introduction part should deliver a brief outline of the essay. Ideally, when a reader starts reading, s(he) tries to comprehend what the entire essay is all about from its first few lines itself. So, if you convey the summary of your article/ essay in minimum words at the very beginning, you can have high probability of clasping the interest of your targeted readers.

 

5. Illustrate the relevancy of the article

Apart from synopsis, it is very important to make the reader learn about the importance of your article within the introduction section. How is your article helpful for them? Align the relevance of your article with their probable situation. This will help the readers to correlate themselves with the topic of the essay and will increase their curiosity to read and learn more from your essay. How can you do that? Think from the readers’ point of view. Why did the reader land upon your article? What was (s)he searching for? What was the reason that made him/ her search for the topic related to your article? List down all those possibilities and frame your sentences triggering those possibilities. Once the reader relates your article with his/her situation, there you are! Another reader will be added to your article’s read list.

 

6. Use relatable examples

Examples always help the readers to relate and picture the situation. In fact, examples are the powerful source to entice the readers. Use examples which are relatable to your topic. It is not necessary that your example has to be exactly the same the topic. But the more relatively irrelevant examples you use in the introduction, more the readers find it interesting to read.

 

7. Follow the trend

The social media era has increased the Fear of Missing Out. No one want to be left behind.
Current trends act as catalysts in the essay introduction. Add the ongoing market trend in the introduction which is related to your topic. So, when your introduction talks about the trend, this makes it easier for the readers to relate with your essay. They become fascinated and curious to learn more about your article.

how to write an essay introduction

 

8. Use catchy words

Zuckerberg’s creation has transformed socialization. Or say, Facebook has transformed
socialization. Which sentence caught your attention? Former or the latter one? Former one
caught mine. Do you see the difference? When you start your essay’s introduction with such catchy words and phrases the reader is bound to develop interest to read your work. But don’t make it difficult for the reader to understand what you really want to convey. Use common facts with a mild twist to present your thoughts to your reader.

 

9. Vocabulary doesn’t define you as a smart author

A reader will lose interest if (s)he finds that the introduction itself requires them to sit with a dictionary. The easier words you use in your essay introduction higher are the chances of
retaining your readers. After all, you are writing an essay for your readers not a Webster’s
dictionary! Often authors do this mistake. Simple vocabulary can be understood by all and
appreciated by all. An author is smart and is loved by his spectators when they understand what he wants to convey. Always write the introduction with words which are easy to comprehend. Essays starting with high level vocabulary introductions are hardly read. Understand your audience and help them understand you.

 

10. Triple S

Follow the triple S rule. Keep your introduction SHORT, SIMPLE and SWEET. Don’t exaggerate the introduction. Keep it simple and to the point but at the same time make it such that your readers enjoy reading it and it is difficult for them to leave rest of the article left unread.

Next time you write the introduction of an article use these ten tips to make your introduction bold and impressive. Don’t deviate from your topic. Create the bond with your readers by addressing them. Always have assertive sentences in your introduction. Give the reader an idea what the essay is about. Project the importance of your article. Enhance the comprehension capability of your readers with the help of relatable examples. Use the current trends to spark interest. Use catchy, yet simple and easy to understand words. Keep your introduction short simple and sweet.

Break the stereotype of being the next Shakespeare but be one of the kinds. Leave your mark with your impressive writings ahead!

How to start a blog and make money?

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start a blog and earn money

How To Create An Effective Tech Blog To Earn After Job Loss?

Job loss is not always a precondition of other bigger losses especially financial. If you have talent and the intelligence of a trouble-shooter, unemployment cannot dominate. There are ways that can help get rid of the money mess and pending expenses during the ‘no job’ days.

How about writing a tech blog?

Perhaps, it is not necessary to describe the importance of technology in this modern world. Remember the way you applied for the last job? Yes, it was online on mobile or desktop or tablet. Oh, all are the advanced representatives of this technology driven era. Not even a single day is possible to imagine without it. From a coffee maker to e-mails, nothing survives today without the existence of ‘tech’. Why not use it to earn some money for your tough unemployed days? People are desperate to read the latest stuff on technology. Feed their thirst, get popular and earn money.

Here are some tips to create and establish a good tech blog.

It is perhaps not wise to start randomly. First know about some basic needs of this work and then better outcome can be expected.

  1. Write for a particular category
  2. Let your personality come out
  3. Take ideas from the established blogs
  4. Get your blog optimized
  5. Keep unshakable passion
  6. Know the nook and cranny of the current trend
  7. Write frequently

 

1. Write for a particular category

Writing about many things in the same blog cannot attract the due traffic. Google loves specialisation; show that in your blog. Take a subject for instance – open-source software or may be game development and pour as much knowledge as you can. Just make sure that is does not look cluttered. Categories too have sub categories keep them in mind. Content that is more particular gets traffic that is more refined. It is necessary to have a good grip on the subject as flaws can be destructive and the blog may die during its infancy.

 

2. Let your personality come out

Be yourself while creating the content. Yes, the focus should be on the subject but approach should be your own. This paves way for better ideas and fills the blog with more informative details. In fact, your confidence shows in your words, result is, super creative, super useful tech blog. Doubts and problems may cross way but for that too keep the same approach and let the readers get the real taste of the knowledge of the author.

 

3. Take ideas from the established blogs

To earn fast, you need to learn fast. Knowledge enhances when it travels from one place to the other. It is not bad to follow other bloggers and take the idea of how they deal with the topic. Get answer of a few questions –

how to start a blog and earn money

  • Do the other bloggers have a simple ‘text only’ approach or have an inclination for graphics and videos?
  • What makes them different from others?
  • How frequent they post on their blog?
  • What can be the idol layout and design for a professional tech blog?

When you get answer of all the above questions, you can notice a big change. Read the popular writings regularly from and try to implement the good things in yours too. But the content should not look copied. Google takes it as a crime and if you do that repeatedly, there may be a potential loss of ranking. This can harm the targets of earning and then who is going to pay the pending bills? Oops! Better not to copy anything.

 

4. Get your blog optimised

Search engine optimization encapsulates many tricks to bring a blog in the notice of the people. If you have saved good amount and now using it to get through the tough times then find an affordable yet good SEO company. If you think that the idea or information you share can bring a good return on investment then you need to take loans for unemployed with bad credit from British Lenders. Every project needs some initial efforts to bring out the due, desired and maximum benefit. Try everything that can fulfil the purpose however take care of the cost factor. For instance – PPC means Pay Per Click is a costly thing and this can be left for a later use when the blog gets the hold on its ground.

 

5. Keep unshakable passion

Passions is the platform of success, initially your blog may not show the desired results. Fine, do not get anxious, it is part of the game. Keep doing your work in the right direction and circumstances are sure to show the progress. Every work takes time to reach to its required aim and by that time, it is necessary to invest the due efforts. Especially, do not forget that you are part of the race and the competition can be tough. The factor that makes you different from others can become the cause of the success later. Keep getting into the roots of the industry and implement as well as improve.

 

6. Know the nook and cranny of the current trend

Get deep into the current inclination of the field and learn the best ways to communicate it. More you stay connected to what is happening around, more are the chances to attract the crowd on your blog. Once that happens, you can start earning.

start a blog and earn more

If the world out there is more interested to talk about any latest feature of Facebook, try to relate it to your own field. Make sure, it does not look weird and unrelated, do it smoothly. Do not let the reader feel that you are unnecessarily relating a current buzz to your field. In fact, it is not essential always to find a connection between the latest trends and your blog. If something has become the talk of the town then why not write on it separately?

 

7. Write frequently

Readers expect a regular dose of knowledge on varied topics. Besides, it is healthy for the growth of your site to appear frequently, as it is beneficial to become the habit of the people. This is how your blog gets some regular readers who continuously read and comment on the content and this regularity brings financial benefits. ‘Frequently’ does not mean the compulsion to post every day but at least fix some days and do not miss to post. For instance – Monday, Wednesday, Friday OR Tuesday, Thursday, Saturday. Select any one schedule and stick to it. By the way, certain bloggers have ‘Sunday blog’ image as they post on every Sunday. If this is something that appeals to you then why not?

Conclusion

 

The biggest benefit of writing a tech blog is that no one can survive in this modern world without technology. From career aspect also, it is a good subject to talk about. Just get in the concept of the topic, deliver quality content and reward in the money is sure to show in your bank account. Use it with a feel of proud that you managed the days of unemployment on your own.

 

How Social Connectivity is Important for Students?

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social connectivity for students

One of the main hurdles that students face in their academic life is how to overcome social anxiety. Not every person is gifted with the skills to make friends easily, hence some people struggle in this area. Battling social anxiety and having a thriving social circle motivates you to do better academically as well as personally. Social connection can be defined as a sense of belonging to a community or to a group and research suggests that its one of the core psychological needs of a human being. If as a student you do not know how to start on acquaintance then you should find out what your interest and hobbies are and what kind of people do you want in your surroundings. It’s also substantial to devote enough time and efforts to become active in your community, to start volunteering or join societies that will help you meeting your potential friends.

Here are a few points that reflect on why a social connection is important for students:

Improves Mental Health

One of the main reasons why the social connection is necessarily important to maintain as a student is due to the effects it has on our brain. Having friends have a positive impact on our mental health. It reaps many benefits such as you finally feel that you belong somewhere and you know that there are people who share the same insights on life as you. It vastly reduces stress and makes you feel happier. Being part of a university makes you face many challenges. Sometimes these challenges can be quite demanding and tiring as well. Having friends can make you face these challenges peacefully and there will be a place at the end of the day where you can take all your stress out.

students social connectivity

Increases Quality of Life

People who are well versed and have in depth knowledge can share their valuable experiences with you and you can learn different things from them. Moreover, children who have moved away from their home or country to study in another place know the value of having someone to talk as it can be a great comfort. It shapes your everyday life and bring positive changes.

Points to a Longer Life

Better mental health also leads to better physical health. It has even been tracked from history that a person who used to get separated from his/her tribe faced serious dangers and consequences that were harmful to his life. Students are encouraged to make friends in their first year because if they do not, it can potentially harm their health later on. This also leads to many other health problems such as headaches, breathing problems, high blood pressure or muscle ache or pains etc. Overcoming these problems points to a longer life.

Decrease the Risk of Suicide

Research shows that a high number of suicides were reported in universities and colleges because of the inability of the students to connect with other people and to perform well in both of their personal and academic life. A proper communal network ensures that students have people with whom they can confide in and share their problems with. This helps everyone to deal with their problems and depression in a community.

A Better Professional Life

Higher education institutes encourage their students to build a network, not just with people in their own batch but students who have already graduated. An alumni network helps pupils to connect with people in corporate life and give them a better insight into their careers they are going to pursue. This also helps them to land better jobs and perform well professionally.

social connectivity

Facing Challenges Strongly

No amount of encouragement is enough when you are going through a tough time. A student’s life is a platform AGradeEssay where he will face many challenges and hardships that will make them give up most of the time. In such situations, your friends come to the rescue. When a pupil has a strong network, he can face almost any challenge easily. A strong communal network also introduces too many new things that can solve your problems in a few seconds like affordable college essay writing services that can assist you with your college essays and assignments and cut your workload down.

Conclusion

To conclude, the above-mentioned points are some of the reasons why civil and communal relationships are imperative for the students. It’s important to remember that social relationships shapes the personality you are going to be. It has huge benefits on your physical and mental health and also, necessary to face hardships and avoid stress and depression.

How to market your restaurant business in 2019?

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online marketing for restaurant business

Restaurant is a very tough business to launch, promote and run. Your restaurant needs to have a minimum number of footfall and orders to break even whereas to be profitable is a different story altogether. You might be serving great food at decent pricing but still not be able to keep it afloat. One of the biggest reasons a restaurant fails is because of lack of marketing. Quality, Price and Marketing are the three pillars for any food business to run.

Few years back it was not so important to use digital marketing – your hospital staff and proficient service spoke for itself. But recently, almost 50-60% of food orders are delivery and placed online, which means more than half of your customers don’t even get to see your restaurant, let alone experience the ambiance or fresh-out-of-the-kitchen food.

marketing tips for restaurant business

Digital Marketing can never replace conventional strategies, so you need to make sure you’re doing a few things the conventional way, and complimenting them with your digital strategy. Let’s discuss a few strategies – both digital & conventional – which are bound to increase customers for your restaurant.

Colour scheme & typography

Create a brand language (logo, colours, fonts, backgrounds) which reflect your idea and appeal to your target demographics. For example, Wendy’s has a red colour scheme and they make sure they use the red colour in one way or the other.

Know your customer

This is very important and surprisingly undervalued. Knowing your customers personally makes them feel valued. Collect their names, email addresses and telephone numbers to contact them later for feedback, offers and promotions based on their birthdays and anniversaries or otherwise. You might not need it right now, but you will definitely require that data as you grow. POSIST is one of the most famous & recommended tools for this.

Hiring Agencies or Consulting Experts

There are many marketing agencies specializing only in food businesses which can help you plan strategies, if you do not want to spend a lot of money in hiring agencies you can also consult experts in the field through websites like Smooper and build some great digital marketing strategies

Organise Meetups: 

Meetups are an awesome way to advertise! You get a lot of customers. Organize meetups at your place, offering special discounts, promote the meetups on social media and soon your restaurant could become the ‘meetup’ hub of the neighborhood.

restaurant business marketing

Google Business

Your restaurant should be listed on Google Business and should have the correct location on Google Maps. It becomes easier for walk-in customers to find your place as well as increases trust and authenticity for deliveries.

Photography

All restaurants understand that beautiful presentation of food goes in hand with its appetizing taste to make chef’s work a success. We cannot sell taste on social media, so why not attract people by the presentation of our exquisite food?

Loyalty Programs 

Reward your customers for being regular at your eatery at the same time motivate them to be regular. The expenses for this loyalty program are next to nothing. Keep a record of your regular customers and express your gratitude by a complimentary snack. Try to use a points-based loyalty monitoring software, it ensures that your customers always ask for a bill (so that their points are credited) and saves you from fraud. The image below shows a loyalty card where customers can get free items depending upon the number of purchases.

Local Bloggers

Food bloggers have now become a necessity but you don’t always have to run paid promotions with them. You can write a essay for them as a guest blogger and in return be featured in their blogs. A great way to become popular in ‘foodie’ community.

Down Time Promotions

Every food business has a time when it’s not busy, find that time for your business and run attractive discounts during that specific time like Happy Hours at pubs.

Food delivery apps

Collaborating with food delivery apps has become a necessity for food businesses. Make sure you have great photographs and complete profiles on these apps. Many people discover restaurants through these apps alone. With each app, comes a certain level of complications, and so it’s not always ‘the more the merrier’ in this field. You need to ensure that the delivery app does justice to your restaurant, has a good pickup timing and a good customer service in case of problems with orders.

marketing for restaurant business

Instagram

Instagram totally loves food! But to get enough visibility make sure you have some great hashtags and location so that you target right audience. Short videos are extremely important and underrated on Instagram. An example can be some behind the scene videos of cooking, packing etc. You will definitely get new customers and hold on to the existing ones.

Other social media channels

Facebook is a great platform if you want to run targeted advertisements,  you can upload some nice recipe videos or tutorials on YouTube for some fan following, keep tweeting on twitter or put some awesome pictures on Pinterest! All these platforms give you visibility and help you build a community.

6 Tips for Effective Waste Removal Planning

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rubbish clearance tips

We, people are only responsible for a whopping amount of waste removal in a year. Well, if we cannot control our daily-life terms, at least we can engage ourselves in waste management activity. Most of the states are generally concerned about biodegradable and non-biodegradable wastes. As a result of human activity, wastes are harmful to the living kind.

Generally, all the wastes from industrial, residential, commercial sectors are put into ‘municipal solid waste‘. There are some plans which need to be implemented efficiently to reuse of wastes from the valuable resources.

Cool Tips for Effective Waste Removal 

  1. Plan waste disposal through landfills

It is the most conventional methods of waste removal followed from the past few years. This process is related to bury the waste products into the land. Nowadays because of availability of the less space, landfill is becoming extinct. The strong presence of odor in the gases like methane can create pollution in the water as well as air. Hence, many areas are preparing some other plans to reconsider landfills.

rubbish removal tips

  1. Combustion of the harmful products

It is planning to burn the solid wastes at a very high temperature from an area. It is useful to convert the harmful solid wastes into gaseous or residue products. It can reduce the amount of solid wastes by 70 percent. It is actually a thermal treatment and a good alternative to landfills where very less space is available. This combustion is done with the help of incinerators.

  1. Recovery of the product from product and recycling

Before starting the waste removal process, we have to find the discarded products which can be useful later. Other discarded products can be used in terms of heat, electricity, etc.

To save the wastage of raw materials we have to recycle the waste materials into new products. Recycling is the third one in 3R’s hierarchy. It is planning to save energy resources and save our earth from any upcoming pollution.

  1. Bio-degradation process

To have a distinction between bio-degradable and non-biodegradable elements this method is extensively used. Composting is an easy green waste removal method to convert organic wastes into the nutritious food for the plants. It is very useful to make the use of harmful organic wastes into a useful one. It increases the fertility of the soil. But it is a very slow method to decompose into the soil and takes a huge space.

waste removal tips

  1. Minimize the waste

It is always desired to create fewer wastes thus reducing the waste materials going to be harmful. It is possible if you keep the items like jar, bags, etc. to use them instead of taking new ones. If possible repair them and bring a new look. In this way, you can save our earth from waste removal at a small scale.

  1. Modern practices to handle waste products

Apart from recycling and other methods, we should incorporate usage of dust-bins where waste removal can be done in accordance with limited time and resources. Most of the items will be organic ones from commercial and residential wastes. These types of waste can be used to create non-renewable energy resources. Hence, fossil sources are not to be used abundantly. Instead, we can use these organic wastes.

There are many other waste materials which are proved to be hazardous like biomedical wastes. This is found in hospitals, and health centers. As you know there is a lot of thing you need to consider before disposing of wastes. In order to keep our environment safer, it is your responsibility to plan accordingly.  It should be your best of knowledge to consider the above-mentioned options.

Trend of Quantum Computing

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what is quantum computing

Quantum Computing & its trends:

In recent months, terms such as IA or Quantum Computing have been coming out of laboratories and research centres and permeating public opinion in a media and effective way.

Technical terms such as Machine Learning or Deep Learning are handled in a way we could almost say that common in non-specialized circles. And the same thing begins to happen with quantum computers.

Quantum computing is not really that recent. Already in the 50s physicists like Richard Feynman spoke of the potential of quantum computing.

In the 80s this trend was consolidated and in 2011 they began to see the first tangible developments of quantum computers, although it was not until 2015 when they began to build the first functional quantum computers to start developing a stable and programmable computational platform.

What is a quantum computer?

Basically that is the million dollar question. With classic computers we have bits, bytes, megabytes, programs, developers, algorithms, processors, memory, graphics cards, and storage.

We talk about zeros and ones as if we really had zeros and ones moving gracefully inside the silicon chips that run at several “speed” gigahertz’s. We can write an assignment writing service computer program basically by moving “boxes” and connecting them in visual development environments like Scratch. We have managed to abstract the physical part that underlies all these high level concepts.

Because a one and a zero are not such: they are voltage levels. And the code boxes that we move and connect in Scratch, in a processor, are translated into mathematical operations that follow Boolean logic.

about quantum computing

In the early days of computing that we know, computers were not programmed with programming languages, the values ​​of the binary records were loaded by punched cards.

And the results of the operations did not appear on a screen, but had to be read directly from the binary records on the computer itself. In quantum computing it is a bit like in those early days of classical computing. But here we do not have values ​​of voltages for the binary registers, but quantum states that “happen” in the qubits.

These qubits are not characterized by their voltage as in binary computers, but by their quantum state associated with properties such as the spin of an electron.

In addition, in a binary computer we are limited to working with a number of bits that have gone from 8 to 16, from 16 to 32 and from 32 to 64 bits In a binary computer of “n” bits we operate with “n” bits at the same time, but in a quantum computer of “n” qubits we have 2 high an states with which “quantum” operations can be performed in the process of executing an algorithm in a quantum computer.

That is, a quantum computer works with completely different concepts, algorithms and technologies than those used in a binary computer. Properties of quantum mechanics such as superposition, interlacing and interference are used in a quantum computer to manage the states of the qubits and recreate the operations necessary to process algorithms.

trends in quantum computingCurrently, a particularly relevant aspect in which we are working in the Delft laboratory is in the correction of errors. Without a system that is capable of correcting errors derived from the nature of quantum states, little progress can be made in this field. In traditional binary computing, error correction systems are integrated into the architecture of processors and communication systems, including Internet connections. And without them, computers, the Internet and mobile communications would not be possible.

Temperatures lower than in space

At the moment, the quantum computers with which one works in the laboratories of Delft handle a maximum of 49 qubits. It is a sufficient number so that, in theory, it can overcome in capacity of resolution of problems the most powerful supercomputers of the moment. The complication lies in the conditions that are needed for the qubits to work in a sufficiently predictable way. Thus, the temperature has to be extremely low to prevent the thermal energy from causing the qubits to change stages spontaneously.

The way to “control” the qubits is through microwaves. With specific frequencies, the states can be “injected” into the qubits so that through the appropriate algorithms and using the properties of superposition, interlacing and interference, complex problems can be solved in which it is necessary to handle exponential magnitudes.

Will the arrival of quantum computers mean the disappearance of classic computers? No, in reality both types of computers are always going to live together. To treat the data thrown by a quantum computer, a classic computer will always be necessary.

 

6 Emerging Threats to Healthcare Data Privacy

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threats in healthcare data privacy

Cybercrime is no longer limited to hacking of verified celeb accounts, as it has now expanded its roots into some mainstream industries as well. Healthcare industry too has become a victim to cybercrime in recent years and has already faced a lot of data breaches and security issues.

Often, it is the data related to the health of the patient, which is to be strictly guarded between the patient as well as the practitioner that gets affected. Other than that, data related to warehousing, inventory, financing, and personal records of patients that can get leaked.

Though the advanced healthcare system of encoding everything in binary form has eased operations in healthcare facilities, here are some emerging threats that may pose a drastic problem.

 

  1. Data Theft

As reported by major healthcare institutions from across the world, the biggest threat related to data breaches in the healthcare industry is data theft. The IT hackers simply get their hands on confidential data which then becomes subject to unauthorized access, improper disposal, and loss.

healthcare data privacy

 

  1. Ransomware and Similar Malware

After the advent of digital databases for patient records, the hospitals shifted to the completely digitised format where everything from patients’ history to their current treatment was filled into databases. However, some malicious minds introduced malware’s and ransomwares into the system, leading to the loss of crucial data.

 

  1. Phishing

With the increasing spamming of hospital mailboxes with fraudulent e-mails, the perforators have managed to breach security of data time and again. Such instances have been continuously brought into light. These malware enter the software through attachments attached to not-suspicious e-mails and lead to a heavy loss of crucial data. In some cases, hospitals had to give up on admitting new patients and stop treating existing patients because their medical history was lost. It was not until the data was recovered that they could help them.

 

  1. Outsider Human Threat

When it comes to protecting the official data in the healthcare system, people can pose an immense threat. Whether malicious or not, if a doctor, for instance, ends up clicking on a suspicious link through the corporate device, it can introduce new malware into the system. The repercussions of such a breach can be dire. To escape such threats make sure that you use intelligent technology which isolates itself from outside networks.

 

  1. Cloud Computing

While hospitals no longer have to struggle with having huge servers for storage of data, all thanks to cloud computing, they still struggle with protection of this data. Yes, healthcare institutions have to protect the repositories and the channels through which data is transferred on the network through heavy encryption. Also, a well-defined authorisation module has to be followed.

healthcare data privacy threats

 

  1. Advanced Persistent Threats (APTs)

APTs require hospitals to be prepared for any kind of risk which can arise at any point of time. It can range from someone stealing the laptop or downloading a sensitive file into their device and running away. So, there is no was an institution can cover all its bases against cyber theft of data.

Then again, if you follow simple security measures like an incredible authentication system, authorisation passwords, locking the devices when not in use, and encrypting all the sensitive documents, huge losses can be avoided.

Patient information theft is ruling the minds of hackers because it is the highest valued data in this underground industry, costing up to $380 per record. Therefore, if you are running a healthcare institution, you need to be extra careful because this data is not money for you, it amounts to the lives of your patients.